RACINE, Wis. - Case IH dealers that have gone through a specialized training and certification process to become official Case IH Grower Spray Centers will now be easier to identify, thanks to a new symbol. The updated, bright red and black Grower Spray Center symbol is designed to let farmers know where to go for Case IH self-propelled sprayer sales and support.
"The sprayer business is highly specialized, and it requires a high level of customer support," says Ken Lehmann, marketing manager for Case IH application equipment. "To be certified as a Case IH Grower Spray Center, a dealer has to appoint and train a sprayer specialist, attend comprehensive sales and service training, and have a supply of parts on hand necessary to support the sprayer line.
"Not everyone has the ability to sell and service these products," Lehmann notes. "The Case IH Grower Spray Center symbol will help farmers quickly identify the dealers that have made the investment in training, parts and service support required to be in the business."
According to Lehmann, "Another benefit of certified Case IH Grower Spray Centers is that they can access the knowledge, skills and experience of their application equipment distributor, so growers can benefit from that expertise, as well."
The Grower Spray Center symbol will appear on service trucks, signage and advertising. "It will be used in conjunction with the new Case IH logo - where the red 'I' symbolizes the driver, and represents our commitment to the customer," Lehmann says. "Together, these icons stand for specialized application equipment and service, from a company committed to supporting every equipment operator."
He adds that more farmers are purchasing sprayers; a trend that's going to continue. "There are several reasons for this. The economics are more favorable as farmers have acquired more land. Many producers also have crop concerns from numerous pests and diseases, such as aphids and Asian soybean rust, and want to make sure they get timely applications if and when they're needed."
To help farmers make an informed economic decision about whether to invest in a sprayer, Case IH has ROI calculators and other tools to help determine cost per acre, sprayer size, product tank and boom size and other considerations based on a producer's unique criteria. "A certified Case IH Grower Spray Center will help you decide whether it pencils out," Lehmann says.
Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment - for those who demand more. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools.