RACINE, Wis. - There's something new at the Case IH Racine manufacturing plant, and it's hard not to notice. "We've got a very large new sign, 20 feet wide by 33 feet tall, predominantly featuring the Case IH logo," says plant manager Steve Tyler.
Nearly twice as tall as the former sign, "The new one better symbolizes our company's renewed focus on our customers, the brands that serve them, and the new technologies we're employing at the plant," Tyler says.
As for the timing of the new sign, "We're fortunate to have it in place during 2007, when we are celebrating the 20th anniversary of the Case IH Magnumä tractors we assemble here," Tyler explains. The Racine manufacturing plant is the global home of Case IH Magnum tractors. More than one-third of the Case IH tractors built here are exported to countries worldwide.
According to Tyler, "Twenty years ago, the Magnum was born right here in Racine, and it was a big event." The original Magnum brought together the best of two legendary lines: a white Case model from Racine and a red tractor that came out of the Farmall plant in Rock Island, Ill.
"Our engineers sat down with customers, took the best of both worlds and created the Magnum," he explains. "Twenty years later, the Magnum line is still going strong, with a well-deserved reputation for quality. And the Magnum tractor is still famous for translating farmer input into on-farm productivity."
Tyler says the high level of quality and the continuous string of productivity advancements are in part thanks to the state-of-the-art technologies now in use at the Racine plant. "A few years ago, we centralized the tractor assembly and consolidated it with transmission manufacturing, the hydraulic valve line and other functions - all under one roof," he continues.
Components manufactured in Racine - like transmissions, drive lines, valves and axles - are also used at other Case IH plants, including the facilities in Grand Island, Neb., and Fargo, N.D.
Today, Racine employees enjoy excellent communication throughout the manufacturing process, where the real quality of a tractor is determined.
"Our plant employees play a critical role in satisfying the customer, and about half our employees have in excess of 20 years of service," Tyler adds. "That's kind of unheard of these days, but our customers should understand that these aren't rookies building their tractors. Racine employees are experienced. They're the people who maintain our relationship and our reputation with the customer."
Case IH is a global leader in agricultural equipment, committed to collaborating with its customers to develop the most powerful, productive, reliable equipment - for those who demand more. With headquarters in the United States, Case IH has a network of dealers and distributors that operates in over 160 countries. Case IH provides agricultural equipment systems, flexible financial service offerings and parts and service support for professional farmers and commercial operators through a dedicated network of professional dealers and distributors. Productivity enhancing products include tractors; combines and harvesters; hay and forage equipment; tillage tools; planting and seeding systems; sprayers and applicators; and site-specific farming tools.