RICHARD TOBIN, PRESIDENT & CHIEF EXECUTIVE OFFICER, CNH + Richard Tobin is President and Chief Executive Officer of CNH and a member of the Industrial Executive Council (IEC) of Fiat Industrial, a role he assumed in January 2012 after two years as Chief Financial Officer (CFO) for CNH.
Mr. Tobin carries forth extensive experience in international finance and management that he acquired through regional and global leadership positions of growing responsibility and scope. He began his career with GTE Corporation in Stamford, Connecticut (U.S.), as Vice President of International Marketing. In 1995, he joined Alusuisse-Lonza SA in Zurich, Switzerland, as General Manager and Vice President, where he remained until 2001, the year when he joined Alcan Aluminum of Montreal, Canada, with a general management role. In 2002, Mr. Tobin joined SGS Group of Geneva, Switzerland, where he became the Chief Operating Officer for North America. In 2004 he became SGS Group’s Chief Finance Officer & Information Technology, a position he retained for six years before finally joining CNH in March 2010. Mr. Tobin holds Bachelor of Arts and Master of Business Administration degrees from Norwich University and Drexel University, respectively. He currently sits on the U.S. Chamber of Commerce Board of Directors.
|
|
ANDREAS KLAUSER, PRESIDENT & CEO CASE IH + Andreas Klauser assumed the title of President and Chief Executive Officer of Case IH agricultural equipment on November 30, 2009. In this role, he has full responsibility for the Case IH business worldwide.
Before this appointment, Andreas Klauser served as Vice President and General Manager Europe for Case IH and Steyr from November 2006. He has more than 20 years of experience in the agricultural industry – he joined Case IH in 1990 at the time the company acquired the Steyr brand. Since working as the export manager for Steyr tractors in Italy and Eastern Europe, he has assumed roles of increasing importance at CNH, including Business Director Austria and Central Europe for the Case IH, New Holland and Steyr brands, as well as Sales and Marketing Director, Poland. Mr. Klauser holds an engineering degree from Steyr’s HTBLA program, a higher technical school for mechanical engineering. He has also received a specialization in export business from the University Linz, Austria.
|
|
JIM WALKER, VICE PRESIDENT CASE IH NORTH AMERICA AGRICULTURAL BUSINESS + As vice president of North American agricultural business, Jim Walker oversees all Case IH agricultural activities in the United States and Canada. In this role, he leads a renewed focus on customers and the traditional strengths and proud heritage of Case IH. He reorganized Case IH North America to provide customers with more product expertise close to home, creating the largest field organization in the industry.
Prior to joining Case IH in July 2006, Walker served as Vice President of Sales and Marketing, North America, for AGCO Corporation. He held a similar position with Claas Corporation, where he developed Claas' combine and hay tool business. Walker also spent 10 years with Deere and Company, where he helped build, support and train the company's professional dealer network. Walker is a graduate of Tri-State University in Angola, Indiana.
|
|
DAVE BOGAN, MARKETING MANAGER, PUMA & MAXXUM TRACTORS, CASE IH NORTH AMERICA + As marketing manager of Puma and Maxxum tractors, Dave Bogan oversees and executes marketing activities for the Puma and Maxxum brands, along with related ag loaders for Case IH North America. In this role, he works with various departments to ensure that product information pieces and price books are being developed and delivered to the dealer and field organizations to enable market share growth. Prior to his role as marketing manager, Bogan served as demand planner for crop production where he managed the forecasting for all the product lines related to crop production for Case IH North America. He also worked as the global sourcing specialist, where he managed the flow of Case IH dealer orders to the manufacturing and production systems. Earlier in his Case IH career, Bogan assumed the roles of sales support manager, customer account manager and expediter, where he established valuable connections with dealers across the U.S. Bogan was born and raised in Racine, Wisconsin and has lived there his entire life. He has worked for the company for more than 15 years and is a third generation Case IH employee. His grandfather worked all his life at the Case plant and his uncle has worked at the Racine Manufacturing Operation Plant for the past 30 years. Bogan holds a master's of business administration from Cardinal Stritch University and bachelor's of science from the University of Wisconsin - Parkside.
|
|
LEO BOSE, TRAINING MANAGER, CASE IH NORTH AMERICA + In his role as training manager, Bose is responsible for developing the North American training strategy for Case IH. Prior to becoming training manager, he was combine marketing manager. In this capacity, Bose helped design and execute marketing and sales programs for the Axial-Flow® combine. During his time as combine marketing manager, Bose also helped develop two computer-based e-learning tools - Fundamentals of the Combine and Theory of Combine Settings and Adjustments. These interactive educational tools use audio, video, photographs and illustrations to teach core principles of combine operation and performance optimization. Bose has been with the company for more than 16 years, serving in various positions, including training specialist on harvesting and planting equipment, training specialist on tractors and product support specialist on under 100 hp tractors. He began his career at Case IH in 1994 as a service training instructor for Axial-Flow combines. Prior to that, he worked in the lawn and garden industry for Troy-Bilt Manufacturing for five years. Bose has a bachelor's degree in agricultural engineering mechanization from the University of Wisconsin-Platteville, and hails from a farm background. He also enjoys restoring antique farm equipment.
|
|
TOM DEAN, MARKETING MANAGER, HIGH-HORSEPOWER TRACTORS, CASE IH NORTH AMERICA + Tom Dean is marketing manager for high-horsepower tractors for Case IH North America. In this role, he is responsible for the development and implementation of all marketing efforts for Case IH's high-horsepower tractors, including the Steiger®, MagnumTM, Puma® and Maxxum® Series tractors. Dean began his career with Case IH in 1996 as a territory sales manager and served in several field-based territory sales positions. In 2005 he moved to Racine, Wisconsin, where he held several key positions in the Case IH North America marketing organization. Prior to Case IH, Dean worked for 10 years in the construction equipment industry in several product support and marketing positions. Dean holds a master's degree in agricultural economics and a bachelor's degree from the University of Illinois at Urbana-Champaign.
|
|
RYANN GREVE, MANAGER, MARKETING COMMUNICATIONS, CASE IH NORTH AMERICA + As manager of marketing communications, Ryann Greve leads a talented team in the development and execution of the brand's integrated marketing communications efforts for North America, from advertising, promotions and events, to merchandising, online, and public relations. Prior to joining Case IH in 2009, Greve served Harley-Davidson Motor Company for six years, most recently as manager of advertising and promotions for Women's Outreach and MotorClothes merchandise. In this role, she developed and successfully managed integrated advertising and promotions, which elevated MotorClothes retail sales and increased brand awareness and product trial among prospective women riders. As marketing communications manager of the Harley-Davidson Museum, Greve established the marketing communications function and led the strategic marketing communications planning, including the museum's grand opening, awareness-building and traffic-driving initiatives and on-site experience offerings. She also served as project manager of motorcycle advertising and promotions, where she was solely responsible for developing and executing the motorcycle retail marketing plan. Earlier in her career, Greve worked in various marketing management positions for companies such as Life Fitness, HSBC (formerly Household International), Discover Financial Services, and Manning, Selvage & Lee Public Relations. Greve holds a master's of business administration from the Kellogg School of Management at Northwestern University and a bachelor's degree from Medill School of Journalism at Northwestern University.
|
|
TRENT A. HAGGARD, GLOBAL MARKETING COTTON INDUSTRY DIRECTOR, CASE IH AGRICULTURE EQUIPMENT + Trent Haggard was recently promoted to Case IH global marketing cotton industry director. In this role, he has global responsibility for Case IH's cotton harvesting equipment, coordinating with regional counterparts throughout the world. Since April 2003, Trent served as marketing manager for cotton harvesting equipment for Case IH North America. His responsibilities included marketing, promotion and pricing activities for all cotton harvesting equipment. In June 2006, Haggard's responsibilities expanded to include cotton customer marketing. Haggard joined Case IH in 1994. Initially, he worked as a sales support manager estimating stock requirements and advising dealers on current and future market conditions and availability of merchandise. In 1996, he became a product specialist, training dealers and customers on new products for 90 dealerships in 11 Western states. He also served as a Case IH business manager supporting 21 dealer accounts in Louisiana, Mississippi and Alabama. Prior to joining Case IH, Haggard was the assistant farm manager for Haggard Farms, a cotton, rice, corn, wheat and soybean farm in Steele, Mo. Trent also was an aid to U.S. Rep. Bill Emerson (Mo.) and U.S. Sen. Kit Bond (Mo.) during the 1990 farm bill. Haggard serves as trustee and is a member of the research screening committee for the Cotton Foundation. Haggard earned a bachelor's degree in agriculture with a concentration in agricultural economics from the University of Missouri-Columbia in 1993.
|
|
CHRISTIAN HUBER, SENIOR DIRECTOR, GLOBAL PRODUCT MARKETING MANAGER, CASE IH & STEYR + Christian Huber, Senior Director, Global Product Marketing Management, oversees all worldwide product and marketing activities for Case IH & Steyr tractors. Those responsibilities include defining product positions, coordinating future product needs, and consolidating commercial objectives globally. Huber has worked in the industry since 1977. He started his career at Steyr Daimer Puch AG in Austria for Steyr tractors and worked there for 19 years, first as an apprentice, moving up to research and development, and then in several after-sales and sales and marketing positions. He was then promoted to service trainer and then global training manager for sales and product training. In his 13 years with Case IH, he has held positions in sales support, sales and product training for Case IH and Steyr tractors, as well as Product Marketing Manager Europe for Maxxum®, Puma® and CVT tractors. Huber was involved in the launch of the first Case IH and Steyr CVT tractor, as well as the Puma and mid-range Magnum tractor line. Huber obtained a technical engineering degree from Steyr Austria. He also served in the Austrian military.
|
|
Mitch Kaiser Marketing Manager, Steiger® Tractors Case IH North America + Mitch Kaiser, Marketing Manager for Steiger tractors, develops and executes marketing plans for Steiger to achieve business unit objectives and sales goals, while increasing brand recognition and enhancing marketing position. Kaiser began his career with the company in 1974 as an area sales manager and later held such positions as regional training manager, regional sales development manager, ag program development and sales programming manager, and most recently, product planning manager for large tractors. Prior to joining Case IH, Kaiser worked for International Harvester as a marketing specialist, territory sales manager, district service manager, sales training manager and area service manager. He also worked as a parts salesman and a wholegoods salesman for an equipment dealership, in addition to serving as a farm manager with Harle Farms. Kaiser earned a bachelor's degree in agricultural business and mechanization from Southern Illinois University. He was raised on a livestock and crop farm in southern Illinois.
|
|
KELLY KRAVIG, MARKETING MANAGER, COMBINES & HEADERS, CASE IH NORTH AMERICA + As marketing manager for combines and headers, Kelly is responsible for development and implementation of new product launches and marketing plans for combines and headers in the North American market. He works closely with engineering and product management to develop new products and bring them to market. Kelly has held a variety of positions, including product manager for Advanced Farming Systems, product manager for the Steiger tractor line, as well as product training and field positions. Prior to joining Case IH, Kelly was with Steiger Tractor of Fargo, North Dakota. Kelly also owns and operates a farm in Western Kansas, raising wheat and milo. He is a graduate of Colorado State University with a bachelor’s degree in political science.
|
|
Ken Lehmann Marketing Manager Application Equipment North American Agricultural Business + Ken Lehmann, marketing manager for Case IH application equipment, is responsible for overseeing all marketing and product support activities for the company's self-propelled sprayer and floater lines. These responsibilities include pricing, programming, training, technical support and promotional activities. Joining Case IH in 1989, Lehmann initially worked in ag regional sales. He advanced to construction sales, and was soon named market and program manager for large horsepower tractors. Most recently, Lehmann has served in a number of marketing positions for crop production and precision farming products. Lehmann has a bachelor's degree in business and marketing from Carthage College in Kenosha, Wisc.
|
|
Gerry Salzman, Senior Director, Case IH Global Product Marketing Manager, Harvesting Equipment + Gerry Salzman, senior director, global product marketing management, oversees all worldwide product and marketing activities for Case IH harvesting equipment. Those responsibilities include defining product positions, coordination of future product needs, and consolidation of commercial objectives globally. He also is a patent award recipient. Salzman previously served as Senior Director, Cash Crop Marketing for North America. His background in the industry goes back to the early 1970s. Initially, he worked 14 years for International Harvester in sales, marketing and product management. Salzman was involved in the launch of the first Axial-Flow combines, as well as subsequent combine lines. In his 20 years with Case IH, he has held positions in product development of combines, grain platforms and cotton pickers, marketing and product management of crop harvesting, hay and forage, and construction equipment. He also is active in the industry. He has served as chairman of the Public Relations Committee of the U.S. Grains Council and also the Agri-Business Forum of the Council. In 2003, he was elected to the Board of Directors of the USGC and was reelected in 2005. Salzman holds a bachelor’s degree in agricultural economics from Western Illinois University in Macomb. He also has served six years in the U.S. Army Reserves. He is a member of Alpha Gamma Rho and Alpha Zeta fraternities and is a graduate of the Illinois Agricultural Leadership Program.
|
|