Company news
CNH Industrial’s acquisition of AgDNA promises big opportunities for Case IH customers
06 Sep 2019
AgDNA, one
of the world’s most connected and comprehensive Farm Management Information Software
(FMIS) platforms, has been acquired by Case IH’s parent company CNH Industrial in
a move to continue its investment in digital farming and one that will bring
major benefits for farming customers.
The
acquisition will enable Case IH’s customers, and those of third party agricultural
machinery, to benefit from AgDNA’s single point data integration, mapping and
analytical tools globally.
In
Australia, AgDNA are partners with Case IH in ClearVU™, a next-generation FMIS platform that
is distributed through Case IH dealers. Launched at last year’s AgQuip field
days at Gunnedah, the ClearVU™
platform is designed to help growers boost on-farm productivity, efficiency and
profitability.
“This is an
exciting announcement for all of our customers, and one that will bring
wide-ranging benefits and opportunities for agriculture in our local market. It
enhances the agronomic feature-set capabilities of Case IH AFS Connect and complements
our existing range of precision farming software solutions partnerships, paving
the way for rapid advancement in this precision farming space,” said Pete
McCann, General Manager of Case IH Australia/New Zealand.
"This is an exciting announcement for all of our customers, and one that will bring wide-ranging benefits and opportunities for agriculture in our local market" - Pete McCann, General Manager Case IH Australia/New Zealand
“ClearVU is
unique in our market for its ability to automatically synchronise with
connected Case IH equipment and can import historic and current data from a variety
of different sources, so growers can manage all their data in one place. We’ve
always believed there are great opportunities to grow our ClearVU product and
the acquisition of AgDNA is a major step forward in this plan.”
In line with
Case IH’s longstanding approach to having farmers control their data, the
integration of AFS Connect and the AgDNA feature content will continue to
support third party applications tailored to the needs of farm operations.
“CNH
Industrial is committed to further digitalising modern agriculture, with the
clear ambition to develop a comprehensive suite of digital and connectivity
services to help our customers run their farming operations in a seamless and
productive way,” said Hubertus Mühlhäuser, Chief
Executive Officer, CNH Industrial. “The acquisition of AgDNA, is further
evidence of our continuing investment in digital farming.”
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