Company News

Case IH tractors move up the ladder of Turkey’s most favoured farm equipment brands

08 Dec 2020

Case IH tractors are preferred by more and more Turkish farmers every year, with their strong engine performances and leading-edge technologies propelling the brand into the top five most preferred tractor brands in Turkey, based on market share. 

In the last five years, Case IH, through the Turkish joint venture, TürkTraktör, has launched seven new tractor series in Turkey. 

Jiri Velharticky, Case IH TürkTraktör Marketing Director, reflected on the significant popularity growth of Case IH in recent years, saying that the key to the premium brand’s mounting success has been ensuring the needs of customers are top of mind during product development.

"Our product development efforts never stop as we strive to offer the latest technology to our farmers,” he said. “Our innovative, customer-oriented and unique import products are admired by farmers, especially our Maxxum, Farmall C, Puma and Optum Series tractors which attract great interest with their compact designs." 

“Under our customer-oriented approach, we come together with our dealers regularly for information exchange and a general assessment, and also to continuously improve the service quality of our dealers,” he said.

A significant contributor to Case IH’s market share growth has been the new JXE Series tractor, which is manufactured in TürkTraktör’s Erenler plant. The new Series was launched in February 2020 and has proven to be incredibly popular. ​
​"Our product development efforts never stop as we strive to offer the latest technology to our farmers.” 

Mr Velharticky named the Farmall JX75C, JX100 and JX110 as the most popular Case IH models during the sales results period, with each tractor boasting numerous features fulfilling requirements of farmers.

So far during 2020, the Case IH brand has been most popular amongst farmers of Adana, Kayseri and Denizli.

“Furthermore, farmers in Turkey have an easy way to own a Case IH tractor with low interest rates through our TürkTraktör Finance program,” Mr Velharticky said. “We are glad our large product range makes us one of the most preferred brands of farmers.”

And it’s not just tractors that Case IH is known for, with the brand also offering a range of self-propelled sprayers, cotton pickers, large square and round balers, and tillage equipment.