Path to Precision

Reflections on the Path to Precision: why precision farming really WILL make a difference

17 Dec 2021

​To wrap up our current series of articles on Path to Precision, here are some reflections on the topic from Case IH’s precision farming specialist, Matt McDonald:

Throughout this series of articles [link to Path to Precision filtered results page] we’ve spoken about how the theory of precision farming, the technology, the effort and processes, all boil down to improving our farm-wide measurement and control. 

Let's step back from specifically talking about precision farming for a moment. The reality is measurement and control are at the core of most innovation today, in ANY industry. 

Think about the technology that enables us to manage fuel use in our cars, or air conditioning in our homes, or the way we spend our money: the more information we have about what’s happening (provided through measurement), the more ability we have to control it, making our lives better.

Improving measurement and control has enabled a world on-demand, squeezing an unprecedented amount of productivity from any task today. It makes perfect sense that agriculture will follow this path.

Productivity growth is WHY we do precision farming. With our global population projected to reach 10 billion by 2050, and without gaining any more land resources, productivity is the only answer to sustain growth. More and more farmers are realising this as we see precision agriculture adoption rapidly on the rise—and its accessibility is at an all-time high.

There’s never been a better time to begin your journey.

You may think this is easier said than done, but I've been down this road. I’m from a small lease farm in the UK, where my summers were spent rowing hay with open-cab David Brown tractors and carting grain from our 40-year-old Laverda combine which broke down roughly every 10 acres. I knew there had to be a better way to manage the business, improve productivity, and ultimately make life easier for those of us working on the farm. I was able to implement the strategies that we have spoken about in this series of articles, beginning with a single, low-cost steering system. The farm has been reaping the benefits ever since.

Eventually technology in agriculture became the focus of my career and I’ve found great satisfaction in helping farmers across South East Asia – and around the world – to improve productivity on their farms, across a wide range of crops.

There’s a Path to Precision for any farm out there, and technology for any machine: no matter its age or the colour of its paint. 
At Case IH, with AFS, we are here to support you as you make the changes required to embrace precision agriculture. We cannot wait for you to get started! 

Remember: frequent small steps add up to huge potential!

Please get in touch with us, even it's just to simply learn more. I’d love to know your thoughts on these articles and whether they’ve helped with your understanding and confidence on the topic of precision agriculture. I’m also keen to hear any questions you may have – perhaps we’ll be able to write more articles on this topic in the future. 

You can email me at:
For advice specific to your farming operation, it’s always best to speak with your local, authorised Case IH dealer. Find them here.

All the best,
Matthew McDonald.

Matthew McDonald is a Case IH precision farming specialist, based in the Asia Pacific region. Since growing up on a family farm in the United Kingdom, where he went from farm labourer to precision farming consultant, Matt possesses a deep understanding of precision farming technologies, and holds a true belief that agricultural technology is the gateway to success for all farmers, no matter where they are from, or what they are growing.