Case IH announces Aprilia MotoGP sponsorship

15 Feb 2022

Case IH is to sponsor the Aprilia racing team for the 2022 MotoGP™ season, in a move linking a key agricultural brand of CNH Industrial with one of the most successful names in the history of motorcycle racing. 

The agreement, which commences at the first 2022 race in Qatar, creates a partnership between businesses that operate at the pinnacle of technical innovation in their respective engineering sectors. 

Case IH has long been a leader in agricultural equipment, pioneering developments such as the world’s first articulated rubber-tracked high-horsepower tractor, the Quadtrac. Meanwhile, the innovative approach of Aprilia Racing, part of Italy’s Piaggio Group, has helped lead it to hundreds of victories and 54 world titles across all motorcycle sports racing categories. 

“The advanced technology fitted on our equipment is comparable with anything in motorsport,” says Mirco Romagnoli, Vice-President Case IH Europe.

“And Case IH and Aprilia Racing share much more – the demand for high performance and power, the prestige of our brands and the passion behind them, plus the teamwork and competitiveness necessary to perform at the highest level. 

“This is why we are delighted to partner with Aprilia Racing, one of the leading constructors in MotoGP, and we believe we will share the same levels of success on the track and in the field. 

“Uptime and reliability are critical in both motorsport racing and daily farming operations, while analysis of data is a key element of success in fields and on test and race tracks,” he said. 

“Whether aiming to win races and championships, or targeting productive planting and harvesting seasons, thorough planning and the understanding of millions of data variables are fundamental. We share risks associated with weather and many variables that mean strategies must constantly be reconsidered.”

​"The advanced technology fitted on our equipment is comparable with anything in motorsport."

​Aprilia Racing CEO Massimo Rivola is pleased to be partnering with Case IH.

“I’m really looking forward to the next season with Case IH on our side, and I hope fans of both brands are ready to race with us. In terms of worldwide challenges and strong performances, we share the same winning attitude and desire for success. 

“We also believe in innovation and teamwork, two key aspects when you're competing on a top-level platform: the MotoGP World Championship for Aprilia Racing, the global market for Case IH”.

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