Lots announced for charity auction at Cereals 2014 with former England Rugby union Captain

29 Apr 2014

Large crowds are again expected at a special charity auction being organised by Case IH, Claydon Drills and Mitas Tyres on the first day of CEREALS 2014, where former England Rugby Union Captain Phil Vickery will be back as the star attraction. Last year's auction pulled in over 1,000 visitors.

Phil, a farmer's son, and former Captain of the England Rugby Union Team, will be present when three lots are sold in aid of The Prince's Countryside Fund. The Prince's Countryside Fund gives grants to projects that help support the people who care for the countryside to secure a sustainable future for British agriculture and the wider rural economy. The fund provides grants with the aim to improve service provision in rural areas, support rural enterprise, support farming businesses, and provide training opportunities for young people and educating people about the value of the countryside.

The three lots are:

  • One year lease of a 160 Puma tractor, donated by Case IH
  • Four Mitas 460 / 70R24 TI22 Tyres (or buyer's choice of tyres at same or lower value)
  • One season's lease of a 3 metre Claydon Drill seed drill.

Phil Vickery will be there to present the successful bidders with their winning lots on the Case IH stand (Number H800-8) at 14.00 on Wednesday 11th June.

Charles Blessley, UK Marketing Manager for Case IH, stated: "We are delighted that Phil Vickery has once again agreed to assist us to raise money for such a worthy cause." Well known auctioneer Bill King, Director of Cambridge-based firm Cheffins, will wield the gavel. Potential bidders have three options. Those who are unable to attend the live auction on the day can enter a Commission Bid with Cheffins, place a bid electronically prior to the event or on-line during the auction via, Europe's leading portal for industrial and commercial auctions, or bid by telephone.

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