New appointments strengthen dealer network in Hungary

29 Jan 2014

Red Excellence

Growing market demand in Hungary / Case IH focuses on building the most professional dealer network in the industry / New structure of importers brings brand closer to customers for optimum customer care and services

Case IH is markedly intensifying its distribution activities in Hungary. In a move driven by strong market demand, Case IH is pleased to announce a refined and stronger than ever presence in Hungary. “In view of a strong demand and further positive market outlook, we have enforced our network of highly committed importers on the Hungarian market”, says Andrew Parsons, Marketing Manager Balkans & Eastern Europe Case IH & Steyr.

“Our mission is to bring value adding agricultural equipment and services to our customers and an essential element of achieving this is building the most professional dealer network in the industry. Professional farmers need professional dealers focused on fulfilling the demands of their customers. That is why we have launched Red Excellence, our network development program”, Parsons adds. “Having this in mind, I am particularly delighted to announce the recent appointment of AgroBekes Kft as new distribution partner. Together with AgroBekes Kft and our strong and reliable Hungarian partner Invest Kft, we will continue to strengthen Case IH presence in Hungary”, he explains.

Red Excellence for first class customer service
The focus of the dynamic and challenging Red Excellence Program is to grow the successful and sustainable partnership with Case IH dealers even further and to continuously raise the quality of the service to Case IH customers. The program supports each dealer to identify business areas that need attention and to drive best practice actions for continuous business improvement. “Red Excellence is a key element of our Case IH Strategic Development Plan to fulfil our vision of becoming our customers’ preferred partner, bringing them our high quality and innovative products, and delivering best-in-class service support”, says Stefan Bogner,

Business Director Balkans & Eastern Europe. “Establishing two importers in Hungary allows us to roll out the Red Excellence program in double time via the pivotal locations of Invest Kft and AgroBekes Kft, yet at the same time build on our heritage by continuing the legacy of Case IH in this strategically important market,” Bogner concludes.


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