RACINE, Wis. — For more than 170 years, Case IH has
recognized the important role farmers play in providing safe, quality food and
fiber for people around the world. Now Case IH is teaming up with sister
company, Ram Trucks, in a campaign that declares 2013 “The Year of the
Farmer.”
In the moving Ram Trucks spot which aired during the
Super Bowl on Sunday, viewers were invited to visit RamTrucks.com/KeepPlowing for an
opportunity to benefit the FFA. As part of the effort, Case IH is doing their
part to bring that message to agriculture.
“Case IH is powered by a steadfast commitment to making farmers more
successful,” says Kyle Russell, Case IH Senior Director of Marketing. “Now,
we’re pleased to collaborate on this exciting program that salutes the role of
farmers throughout history, and also supports farmers of the future with its
connection to FFA. Ram Trucks has made this generous offer to donate to the FFA
every time someone shares ‘The Year of the Farmer’ video and we want to make
sure all of agriculture knows they have the opportunity to influence this
donation.”
The two-minute Ram Trucks spot features “So God made a farmer” presented by
legendary broadcaster Paul Harvey at the 1978 National FFA Convention. The spot
launched a year-long, multi-tiered initiative dedicated to highlighting and
underscoring the importance of farmers in America.
Together with Case IH and other partners, Ram aims
to raise awareness and generate funds for FFA hunger relief efforts in local
communities across America. For every view, download or share of the two-minute
“So God Made a Farmer” spot located on the brand’s website, Ram will make a
donation to the National FFA Organization with the intent of generating $1
million. The brand is calling on the public to help reach the goal by viewing
and sharing the video posted at: www.RamTrucks.com/keepplowing. Russell
says he’s very excited about the potential of this endeavor and what it means to
the FFA.
“Case IH has supported FFA for more than 65 years, and we are proud to
contribute to an organization that has done so much to help students prepare so
many for future careers,” says Russell. “The worldwide challenge of doubling
food production in the next 30 years is going to take talented, motivated people
who are committed to agriculture. The FFA does a great job of educating and
developing leadership skills in young people interested in agriculture who have
the potential to make a positive impact.”
Case IH is a global leader in agricultural equipment, committed to
collaborating with its customers to develop the most powerful, productive,
reliable equipment – designed to meet today’s agricultural challenges.
Challenges like feeding an expanding global population on less land, meeting
ever-changing government regulations and managing input costs. With headquarters
in the United States, Case IH has a network of dealers and distributors that
operates in over 160 countries. Case IH provides agricultural equipment systems,
flexible financial service offerings and parts and service support for
professional farmers and commercial operators through a dedicated network of
professional dealers and distributors. Productivity enhancing products include
tractors; combines and harvesters; hay and forage equipment; tillage tools;
planting and seeding systems; sprayers and applicators; site-specific farming
tools and utility vehicles. Case IH is a brand of CNH (NYSE: CNH), a
majority-owned subsidiary of Fiat
Industrial S.p.A. (FI.MI).
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