“We designed the Right Red Tractor digital tool in
the spirit of helping producers be ready to make beneficial equipment purchasing
decisions for their operations,” says Zach Hetterick, Tractor Marketing
Manager for Case IH. “From landscaping to livestock, from feedlot to vineyard,
Case IH has a tractor that will meet customers’ needs and we are dedicated to
helping them find it.”
Using the Right Red Tractor digital tool is simple for producers looking for
a tractor up to 120 horsepower. After logging on to caseih.com/RightRedTractor,
producers are asked five simple questions they need to consider when purchasing
a new tractor. The questions include how much they will be using the tractor,
how much power they will need, whether or not they would like a cab, etc. As
soon as the questions are answered, the producer gets a recommendation of which
Case IH model will best meet their needs.
Helping Producers Meet Their Needs
The Right Red Tractor tool was designed specifically as a digital tool,
optimized for mobile use, because research shows producers are increasingly
using mobile technologies. Float Mobile Learning, a consulting firm that
develops mobile strategies for major agricultural organizations, conducted
research in 2012 that shows ninety-four percent of producers own a mobile phone
or smartphone and smartphone adoption among U.S. producers jumped from 10
percent in 2010 to 40 percent a year later.
Furthermore, recent research showed Case IH what livestock producers look for
when purchasing equipment. Producers in the study, sponsored by Case IH, who
reported a significant portion of their income as generated from livestock
operations, say they look for low-maintenance and easy-to-use equipment from an
innovative manufacturer.
“Case IH understands that each livestock producer’s operation is different
and the equipment needs to be able to meet producers’ varied demands,” says
Hetterick. “The Right Red Tractor digital tool is a great place for producers to
start when they’re looking for a lower-horsepower tractor.”
Knowledgeable People in the Field
In addition to the Right Red Tractor digital tool,
Case IH dealers and
product specialists can provide producers with additional information to further
guide producers’ decisions and help customize the tractor to meet their needs.
Case IH recently expanded personnel in the field to further support customers
and Case IH dealers. Eleven new livestock specialists located across North
America provide customer service and insight to producers, as well as dealer
training and education to make sure everyone has the most up-to-date information
to efficiently operate Case IH equipment.
Try out the Right Red Tractor tool today at www.caseih.com/RightRedTractor.
Case IH is a global leader in agricultural equipment, committed to
collaborating with its customers to develop the most powerful, productive,
reliable equipment – designed to meet today’s agricultural challenges. With
headquarters in the United States, Case IH has a network of dealers and
distributors that operates in over 160 countries. Case IH provides agricultural
equipment systems, flexible financial service offerings and parts and service
support for professional farmers and commercial operators through a dedicated
network of professional dealers and distributors. Productivity enhancing
products include tractors; combines and harvesters; hay and forage equipment;
tillage tools; planting and seeding systems; sprayers and applicators;
site-specific farming tools and utility vehicles. Case IH is a brand of CNH
Industrial N.V. (NYSE: CNHI / MI: CNHI).
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