Wise Farm Equipment expands its footprint in diverse farming region with addition of the Case IH brand
01 May 2025
Category
South Australian agricultural machinery business Wise Farm Equipment has undergone a major expansion, with the acquisition of two Case IH dealership outlets in Naracoorte and Mount Gambier.
Wise Farm Equipment has represented the CNH brand, New Holland, in the upper south-east of South Australia since 1981, but has now acquired the former Hage Tractors and Implements dealerships, bringing Case IH, also a CNH brand, into its machinery offering.
Grant Wise said he, his wife Nicole, and the business’ 48 staff, were looking forward to the new opportunities offered by the expansion, and what it meant for their existing and new customers.
“As a proud family-owned business ourselves, we saw the opportunity to purchase another respected family business and to really solidify our position as agricultural machinery suppliers in the south-east of South Australia. This decision to invest and expand is about our future, and our commitment to supporting our customers who now have more options available in more locations, with quality Case IH machinery available at each location,” Grant said.
“This expansion allows us to take advantage of some synergies with training, with parts supply and availability, through the sharing of service resources when needed, and with a broader management structure, offering more skills across the board. This will benefit our customers and provide opportunities for growth and development for our staff. We are committed to supporting our new and existing customers with the same focus on aftersales support we have built our reputation on.”
CNH Business Director – Agriculture ANZ, Aaron Bett, congratulated Wise Farm Equipment on the move and said the business was a great addition to the Case IH dealer network.
“Hage Tractors and Implements served the Naracoorte and Mt Gambier areas very well for many years, so we welcome the acquisition of these Case IH machinery dealerships by Wise Farm Equipment, which has built a reputation for quality service in the Bordertown region,” Aaron said.
“We know they’ll bring this dedication and expertise to the Case IH brand in Naracoorte and Mt Gambier, and both existing and new customers can be assured they are in the best of hands.”
Grant said South Australia’s south-east was a diverse farming area, with businesses ranging from broadacre and livestock, to horticulture and viticulture. The new Wise Farm Equipment dealerships would be offering the full range of Case IH tractors, combines and hay equipment. The two sites will also be representing the Flexi-Coil and Horwood Bagshaw brands.
Grant and Nicole Wise are second-generation owners of the business, having taken over from Grant’s parents Harold and Joy. The past 24 months has seen the business introduce shareholders for the first time: current employees William Dreckow, an experienced service technician; machinery salesperson Tim Ballinger; and business manager Kane Cuthbertson.
“We’re excited to have William, Tim and Kane come in as shareholders with a commitment to, and a financial stake in, Wise Farm Equipment. It’s a business model we will continue to pursue to offer opportunities and growth for the right people to ensure our organisation has a key point of difference and a positive future in the industry, along with a solid succession plan,” Grant said.
Wise Farm Equipment has represented the CNH brand, New Holland, in the upper south-east of South Australia since 1981, but has now acquired the former Hage Tractors and Implements dealerships, bringing Case IH, also a CNH brand, into its machinery offering.
Grant Wise said he, his wife Nicole, and the business’ 48 staff, were looking forward to the new opportunities offered by the expansion, and what it meant for their existing and new customers.
“As a proud family-owned business ourselves, we saw the opportunity to purchase another respected family business and to really solidify our position as agricultural machinery suppliers in the south-east of South Australia. This decision to invest and expand is about our future, and our commitment to supporting our customers who now have more options available in more locations, with quality Case IH machinery available at each location,” Grant said.
“This expansion allows us to take advantage of some synergies with training, with parts supply and availability, through the sharing of service resources when needed, and with a broader management structure, offering more skills across the board. This will benefit our customers and provide opportunities for growth and development for our staff. We are committed to supporting our new and existing customers with the same focus on aftersales support we have built our reputation on.”
CNH Business Director – Agriculture ANZ, Aaron Bett, congratulated Wise Farm Equipment on the move and said the business was a great addition to the Case IH dealer network.
“Hage Tractors and Implements served the Naracoorte and Mt Gambier areas very well for many years, so we welcome the acquisition of these Case IH machinery dealerships by Wise Farm Equipment, which has built a reputation for quality service in the Bordertown region,” Aaron said.
“We know they’ll bring this dedication and expertise to the Case IH brand in Naracoorte and Mt Gambier, and both existing and new customers can be assured they are in the best of hands.”
Grant said South Australia’s south-east was a diverse farming area, with businesses ranging from broadacre and livestock, to horticulture and viticulture. The new Wise Farm Equipment dealerships would be offering the full range of Case IH tractors, combines and hay equipment. The two sites will also be representing the Flexi-Coil and Horwood Bagshaw brands.
Grant and Nicole Wise are second-generation owners of the business, having taken over from Grant’s parents Harold and Joy. The past 24 months has seen the business introduce shareholders for the first time: current employees William Dreckow, an experienced service technician; machinery salesperson Tim Ballinger; and business manager Kane Cuthbertson.
“We’re excited to have William, Tim and Kane come in as shareholders with a commitment to, and a financial stake in, Wise Farm Equipment. It’s a business model we will continue to pursue to offer opportunities and growth for the right people to ensure our organisation has a key point of difference and a positive future in the industry, along with a solid succession plan,” Grant said.
Read More
Latest News
Show All