​​Case IH Optum 340 CVXDrive with AFS Connect™ delivers up to 340hp / Upgraded CVXDrive transmission provides enhanced performance, durability, and reliability / 5-year AFS Connect Advanced telematics package / 3-year Safeguard Connect package / New, more spacious suspended cab is one of the quietest on the market.

​​​​​​​Six-week event covers developments on latest innovations due for imminent market introduction / Over 1,400 attendees from across Europe, Middle East, Africa, CIS and Asia Pacific regions / Follows recent ‘Trust the Red’ dealer convention revealing new products

Third-generation farmer George Basey-Fisher manages a 1000-acre mixed farm in Carlton St Peter near Norwich where, this year, they are growing wheat, barley, oil-seed rape and sugar-beet alongside their 400-head cattle finishing enterprise. This year marks 15 years of owning a Case IH Farmall, and since the arrival of this historic brand to his farm, George has not looked back.

The first European preview of the new flagship Optum 340 CVXDrive tractor will take place at Cereals Event 2023, as Case IH returns as an exhibitor.

Nigel Harper manages two dairy farms with 700-head of cattle and a further 380-head of youngstock that spans 1000 acres in Cheshire: The Dairy Farm and Hollins Farm. Alongside managing these, Nigel also runs a contracting business, where he and his team carry out silaging across 18,000 acres, with a further 30,000 acres of other services such as cultivations and sowing, making it a busy enterprise.

Gold for new Puma 260 CVXDrive tractor at Agrotech show in Poland / Award for exhibition stand/ Distinction for XPower XPU electrical weed killer.