Case IH REDefines farming at Cereals 2024

Case IH will be returning to Cereals 2024 on 11-12 June with a brand new stand that will showcase its connected services and latest machinery.

The ‘Case IH Connect: Farming REDefined’ stand will incorporate one of the largest working demonstration plots on the Cereals site, and provide the first opportunity for UK farmers to see a new Axial-Flow 260 Series combine harvester and the latest harvesting innovations. At the heart of the hospitality area and static machinery displays, visitors can experience a live Case IH Connect Room where the team will show how the brand’s connected services enhance productivity and optimise operations. Meanwhile in the field, the demonstration team will be operating tractors using a range of automated and GPS technology, plus showcasing the capabilities of the new Case IH Farmlift telehandler.

As well as the new Axial-Flow 260 Series, the Case IH team is inviting all Cereals visitors to take a seat in a Puma 260 CVXDrive – the most powerful Puma ever and the recent recipient of 5 stars in Profi’s Tractor Test.

"From our ever-evolving Farmall with a 100-year legacy to the new Quadtrac 715 and Puma 260 CVXDrive, the continual innovation from the Case IH brand is certainly capturing the attention of both new and existing customers,” says Case IH UK and Ireland Marketing Manager, Neil Macer. “If you then add in our comprehensive connected technology solutions and full UK & Ireland RTK coverage, we are really empowering farmers with the tools they need to thrive in today's dynamic agricultural landscape. We very much look forward to welcoming visitors to the stand at Cereals and showing them all that the Case IH brand has to offer."