Case IH brings together distributors from Middle East, Africa, Ukraine, Moldova and Central Asia for the 2026 Convention in Mombasa

An immersive week blending business alignment, technical expertise and meaningful experiences that reinforced the partnership spirit of the Case IH network.

Case IH successfully hosted the 2026 Distributor Convention for the Middle East, Africa, Ukraine, Moldova and Central Asia in Mombasa, Kenya, welcoming its regional importers from February 8th to 13th for a week dedicated to business alignment, knowledge sharing and cross market collaboration.

Over the course of the event, distributors took part in a series of business-to-business meetings with Case IH leadership to review performance, define strategic priorities and align future development plans tailored to the specific needs of their markets. These discussions were supported by a set of specialized workshops focusing on key pillars for 2026: dealer profitability, Precision Technology, After Sales & Service excellence, and Dealer Standards.
The sessions provided valuable insights and highlighted the brand’s commitment to continuously investing in the growth and capabilities of its distributor network across these diverse regions.

Beyond the business agenda, the Convention also created multiple opportunities for informal exchange and team building. A cocktail event on Tuesday encouraged open dialogue in a relaxed atmosphere, while the cultural activity later in the week - an Old Town tour combined with a local culinary experience - allowed participants to connect with Mombasa’s vibrant heritage and strengthen relationships in a meaningful way.

The Gala Dinner served as the culmination of the week, celebrating the dedication and achievements of Case IH distributors and acknowledging their vital contribution to the brand’s success throughout the region.

The 2026 edition reaffirmed the importance of direct collaboration, technical exchange and shared cultural experiences in strengthening the partnership between Case IH and its distributors. By combining strategic discussions with hands on workshops and meaningful networking moments, the Convention laid a solid foundation for the year ahead and reinforced the brand’s long standing presence across these strategic markets.