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New Zealand businesses rewarded with Case IH Dealer of the Year awards

19 Mar 2018

​Agricultural machinery giant Case IH recently held its annual awards ceremony for its top dealers across New Zealand and Australia, during the company's 2018 dealer conference in South Africa.

New Zealand dealership Cochranes of Canterbury took out the 2017 Dealer of the Year New Zealand for two or more outlets, while Whyteline was named the Dealer of the Year New Zealand for one or two branches.

Norwood's Operations Manager for Case IH New Zealand, Tim Fanning said it was the first time New Zealand dealerships had been recognised with the awards, and the inaugural winners were worthy of their titles, setting the highest standards for their businesses, and ensuring their customers always received the support and service they deserved.

"Congratulations to Cochranes and Whyteline on being named Dealers of the Year for New Zealand. These dealers have hit the mark across a range of demanding performance criteria, achieving excellent results and establishing a strong platform for ongoing success and advancement," Tim said.

From left, Tim Fanning (Norwood's operations manager Case IH NZ), Chris West and James Cochrane (Cochranes of Canterbury), Bruce Healy (brand leader Case IH Australia/NZ) and Kerry McCauley (brand leader Case Construction, formerly commercial business manager NZ, CNH Industrial).


Cochranes is a family-owned and -operated business, servicing South Island farmers and contractors for more than 65 years. It has five outlets in Amberley, Leeston, Ashburton, Timaru and Oamaru.

Whyteline is based in Paeroa and has been a family-owned and -operated business for more than 40 years. It began as Paeroa Motors in 1976, before moving to larger premises and changing its name to Whyteline Ltd.

The Case IH Dealer of the Year Awards are based on a raft of different criteria, including finance and business management, performance in sales and marketing, and parts and servicing, Advanced Farming Systems (AFS) Certification and total market share.

Case IH is imported in New Zealand by C B Norwood Distributors Ltd.

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