Case IH Strengthens Cumbrian Network: Lloyd Ltd Appointed as Dual-Brand Dealer in Carlisle and Penrith

Lloyd Ltd expands to offer Case IH across Cumbria / Carlisle and Penrith depots operate as dual-branded locations / Partnership enhances choice and service for farmers

Basildon, January 2, 2026

Case IH announces a strategic expansion of its dealer network in the North of England. Effective 1st January 2026, Lloyd Ltd will officially add the Case IH brand to its operations at the Carlisle and Penrith depots.

By becoming a dual-branded dealer alongside New Holland, Lloyd Ltd will provide farmers across Cumbria with a comprehensive "one-stop" solution for CNH’s agricultural machinery brands. This move ensures that Case IH customers in the region benefit from the extensive infrastructure, local expertise, and premium service for which Lloyd Ltd is renowned.

David Rapkins, CNH Business Director UK & ROI, commented: “We are excited to see Lloyd Ltd represent both New Holland and Case IH at their Carlisle and Penrith depots. This dual-brand approach is a key part of our strategy to offer Cumbrian farmers greater choice and localized support. Lloyd Ltd has a proven track record of excellence, and by bringing the Case IH brand into these key hubs, we are ensuring our customers receive the highest level of technical expertise and parts availability. We look forward to a successful future and a strengthened long-term partnership with the Lloyd team.”

George Lloyd, Managing Director of Lloyd Ltd, added: “Integrating Case IH alongside New Holland at our Carlisle and Penrith depots is an important step in ensuring we meet the diverse needs of farmers in the region. We recognize the deep loyalty of Case IH customers across Cumbria and are looking forward to supporting them with a full suite of Sales, Service, and Parts. This expansion reflects the strength of our partnership with CNH, and we are eager to begin working with Case IH’s customers throughout the region.”