New Case IH Business Manager for New Zealand Looking to Capitalise on Industry Growth, Government Tax Incentives
28 May 2025
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Case IH is continuing to reinforce its position in the New Zealand agricultural machinery market, appointing John Gilbert to the new role of Business Manager for its New Zealand operations. John was previously New Zealand Sales Manager for CNH Capital.
Brandon Stannett, Managing Director for CNH, Australia and New Zealand, said the appointment reflected the ongoing growth and development of Case IH’s business in New Zealand and reinforced the company’s commitment to ensuring a strong local voice in Case IH’s continued success in the region.
“John has been instrumental in shaping CNH Capital’s presence in New Zealand over the past four years, successfully launching and leading our financial services business in the market,” Brandon said.
The announcement comes as the New Zealand government unveiled a new round of tax incentives for businesses, including a tax deduction of 20% of the value of new assets.
John said for farmers, the opportunity to fully deduct 20% of the purchase price of new machinery was an attractive incentive and Case IH stood ready to assist farmers should they choose to take advantage of it.
“These are certainly exciting times for our agriculture industry, which continues to grow and evolve, and this announcement from the government will make additional investment in farm businesses more attractive,” John said.
In terms of other incentives for upgrading machinery fleets, John said that for those in the market for a new Case IH tractor, there is the chance to win a RAM Laramie truck with any new tractor purchased and delivered before August 31.
"Our Case IH dealers are well-placed to help customers choose a tractor that best suits their needs, and there’s no doubt it’s a good time to move ahead with new machinery purchases,” John said.
“I look forward to working with farmers and industry stakeholders in my new role. For our Case IH dealers, this is an opportunity to reaffirm our commitment to farm businesses and the broader agricultural industry,” he said.
“Through the machinery we produce and our continued advancements in technology, we aim to drive productivity and efficiency gains that support long-term success.”
Brandon Stannett, Managing Director for CNH, Australia and New Zealand, said the appointment reflected the ongoing growth and development of Case IH’s business in New Zealand and reinforced the company’s commitment to ensuring a strong local voice in Case IH’s continued success in the region.
“John has been instrumental in shaping CNH Capital’s presence in New Zealand over the past four years, successfully launching and leading our financial services business in the market,” Brandon said.
The announcement comes as the New Zealand government unveiled a new round of tax incentives for businesses, including a tax deduction of 20% of the value of new assets.
John said for farmers, the opportunity to fully deduct 20% of the purchase price of new machinery was an attractive incentive and Case IH stood ready to assist farmers should they choose to take advantage of it.
“These are certainly exciting times for our agriculture industry, which continues to grow and evolve, and this announcement from the government will make additional investment in farm businesses more attractive,” John said.
In terms of other incentives for upgrading machinery fleets, John said that for those in the market for a new Case IH tractor, there is the chance to win a RAM Laramie truck with any new tractor purchased and delivered before August 31.
"Our Case IH dealers are well-placed to help customers choose a tractor that best suits their needs, and there’s no doubt it’s a good time to move ahead with new machinery purchases,” John said.
“I look forward to working with farmers and industry stakeholders in my new role. For our Case IH dealers, this is an opportunity to reaffirm our commitment to farm businesses and the broader agricultural industry,” he said.
“Through the machinery we produce and our continued advancements in technology, we aim to drive productivity and efficiency gains that support long-term success.”
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