Experience the Case IH brand with a visit to the Racine Experience Center. The 20,000-square foot showroom and event space located in Racine, Wisconsin, connects visitors with the past, present, and future of Case IH, including the company's collection of heritage pieces instrumental to the development of today's Case IH MagnumTM series tractor.
The Racine Experience Center is also the kickoff location for tours of our Manufacturing Operations and includes the Case IH Fan Shop that offers exclusive merchandise and apparel. Currently, all visits need to be scheduled in advance.
2701 Oakes Road
Sturtevant, WI 53177
To Request a Visit: Call our Customer Relations team at 1-877-422-7344 and select Option 4 for tours. Responses will be provided within two business days (excluding holidays)
Important Visitor Guidelines (for Racine Experience Center only):
- All ages are welcome to visit the Racine Experience Center; children/minors must be accompanied by an adult.
- Pictures are encouraged while visiting the Racine Experience Center!